Have a favourite food delivery box? Remember its colour, texture, quality, and size? Did you say yes? Well, it isn’t a coincidence. Brands incorporate science, research, and thought to make their products and packaging impactful. The packaging of any product, in fact, plays a crucial role in making the brand stand out. According to a report, by 2023, the global market size of paper box packaging could reach around $114 billion. Let’s delve into the nuances of packaging and its trends.